Google recently released a massive report outlining 601 real-world generative AI use cases from some of the world’s biggest and most innovative companies. From customer support automation to supply chain insights and marketing content creation, the message is clear: AI is no longer theoretical – it’s practical, proven, and already changing how businesses operate.
But what does that mean for your organisation? The good news is this: many of these enterprise-level AI strategies can be adapted to suit smaller teams and budgets. And at Watsy, we’re doing exactly that.
AI is driving efficiency across every department
According to Google’s report, organisations are using generative AI in six key areas:
- Customer operations
- Marketing and sales
- Product development
- Supply chain
- IT and engineering
- Corporate functions like HR and finance
While some of these may sound enterprise-specific, the core idea is universal: AI helps automate repetitive tasks, personalise customer experiences, and unlock new insights from existing data.
How businesses of all sizes can apply this
Here are a few practical ways we’re already helping businesses apply these enterprise-grade AI techniques:
1. Automating website content and FAQs
We use AI to generate SEO-optimised service pages, blog posts, and FAQs that help your website rank better on Google and even show up in tools like ChatGPT and Google Gemini.
2. AI chatbots for customer support
Instead of relying on contact forms or slow replies, we build AI chatbots that respond to customer questions 24/7 – trained on your business, tone, and services.
3. Personalised email and social content
By using AI to analyse engagement patterns, we help businesses generate high-performing email campaigns and social captions tailored to their target audience.
4. Automating admin tasks
From booking reminders to templated quotes and onboarding emails, AI can handle repetitive tasks so your team can focus on what matters.
AI isn’t about replacing humans – it’s about amplifying your time
One of the biggest takeaways from Google’s research is that AI augments human ability. In most use cases, AI acts as a co-pilot – helping staff work faster, reduce errors, and make smarter decisions. For business owners and teams, that can mean:
- More time spent with customers
- Faster turnaround on digital tasks
- Less stress managing the backend of your business
Don’t wait for AI to trickle down – it’s ready now
Tools like ChatGPT, Claude, and Google Gemini are becoming standard. Customers are using them to discover businesses, ask for service recommendations, and even compare prices. If your digital presence isn’t AI-optimised, you’re already behind. Google’s report shows that early adopters are gaining competitive advantages, improving customer experience, and scaling smarter – not harder.
Want to see how generative AI can work for your business?
At Watsy, we build AI-powered websites, content systems, and automations that help businesses punch above their weight. Reach out via our website, call +61 413 598 886, or email info@watsy.com.au.